Is there a guaranteed formula to follow (as the headline suggests?) Of course not. A quick look at the people who have become successful entrepreneurs shows the paths they took are as unique as they are.
But—and it’s a HUGE but—while their behavior was idiosyncratic, their thinking was not.
A study by Saras D. Sarasvathy of the University of Virginia's business school shows that serial entrepreneurs—people who have successfully started two or more companies—all followed the same approach. And if it has worked for them, it may very well work for you.
1. They REALLY wanted to do what they set out to do. If you don’t have desire, you won’t give anything your best efforts.
2. They begin by taking a small step toward their goal. Starting anything new is risky. You don’t want to move too far too fast. Everything you have probably read about entrepreneurs says they love risk. Nothing can be further from the truth.